Our motto in the initial days of the internet was “Content is King.” If content is truly king these days, websight speed reigns supreme. They complement each other. With a sluggish website, even the finest information or product or service in the world would go unnoticed.
As previously said, a sluggish website might result in a poor user experience. This may drive visitors to abandon the site, perhaps resulting in a high bounce rate. A speedy website, on the other hand, provides a better user experience and so boosts user engagement. People are more inclined to stay and read if they do not have to wait for the page they want to read to load slowly. If that page sells your widgets, people are more likely to purchase them since they read your page.
For a few years now, algorithms used by search engines have taken website speed into account. If two websites with similarly good material on a particular topic have the same web speed, the quicker one will rank higher. Furthermore, a speedier website might result in a better user experience, which can benefit SEO.
All search engines have indicated that website speed is now a ranking consideration for mobile search results. This implies that a website that is not optimised for speed may rank lower in mobile search results than a quicker website, potentially resulting in a decrease in visitors and income.
When a website is sluggish, consumers may grow dissatisfied and abandon their shopping carts, costing your company money. A quick website, on the other hand, may deliver a smooth purchasing experience, increasing conversions and, eventually, income.
Amazon is well-known for calculating the cost of a second of load time. The slower their website speed, the less sales they make, and they know precisely how much they make. You may not be able to assess your loss in this manner, but you will see that when you optimise the performance of your website, your sales will increase.
To summarise, if you aren’t receiving the page views you believe you should, it may be time to consider boosting your website speed. Increasing the performance of your website may result in a better user experience, greater search engine ranks, and increased income. These are some of our favourite website optimisation ideas and tricks:
There are several online tools that may assist you in calculating your website speed so that you can determine whether or not your site is performing quickly.
Google PageSpeed
Google PageSpeed is one of the greatest tools for assessing website performance metrics available. There are various tools available to help you improve your site’s PageSpeed score. I have installed speed checker practically all of my WordPress sites, and with it, I can quickly check my Google PageSpeed score.
Now that we’ve covered why website speed optimisation is so crucial, let’s go over six things you, as a non-technical original developer, can do to ensure your site is running at peak performance.
One of the most crucial aspects of website performance optimisation is selecting the correct web host. It is also the first choice you must make. To be honest, if your host is sluggish, none of the other optimisation recommendations will make much of a difference.
If your website is built using WordPress, the theme you pick will have a big influence on its performance. A well-designed and optimised theme can contribute to increased website speed and performance, but a badly designed theme can have the opposite impact.
Even the finest themes may benefit from a little trimming. Make sure you have GauravGo Optimizer installed and set to help your site reach its optimal speed. As previously said, it may significantly improve the overall web speed .
When selecting a theme for your website, consider factors such as code quality, image sizes, and support.
I’ve already discussed uninstalling unneeded or inactive plugins. One of the primary motivations for doing so is to save time. The less code you have, the quicker your site will be. Even deactivated plugins compel WordPress to choose between them on every page view. WordPress will not be concerned if you delete them.
You should perform a comprehensive audit of the plugins installed on your site once a year, or more frequently if feasible. Deactivate and remove any that are no longer in use. If you need them again in the future, reinstall them.
Redirects have an impact on website performance optimisation.
They add an extra step to the page load process, which can lengthen the time it takes for a website to load. This will have a detrimental influence on the user experience and the performance of the website.
Search engines use redirection to determine a page’s ultimate URL. As search engines scan your website, they track each redirect, which can hinder the crawling process and negatively impact your website’s SEO. Moreover, redirects might cause search engines to see the redirecting page and the end page as two separate sites, resulting in duplicate content concerns and harming the website’s SEO.
Caching can help with website optimisation by increasing the speed and performance of your website. The technique of storing a duplicate of a web page or its resources, such as pictures or scripts, is known as caching. When a person visits a website, their browser can load a cached version of the page, reducing the time it takes for the page to load.
Caching may be done at several levels, including browser caching and server-side caching. Each method of caching has the potential to improve website optimisation.
A solid CDN, or Content Delivery Network, is an important next step in enhancing the performance of your website. A CDN is a collection of servers located all over the world that work together to provide your website to visitors faster by delivering huge files from servers close to your users.
When a person views your website, the CDN will route them to the nearest server. This can assist shorten the distance between the user and the server, resulting in faster website performance.
CDNs also aid in reducing the amount of queries sent to your server, which can increase website speed. This is due to the fact that CDNs may cache a duplicate of your website’s contents, such as photos and videos, and distribute them to visitors without requiring them to be requested from your server.
An entire post has been published about optimising a website’s performance. We’ve explored why it’s essential, several tools you can use to assess how fast your site is currently, and six things you can do without the aid of a coder to speed things up.
It is critical that you verify your website’s performance before you begin tinkering with it to improve it. Then, do one thing at a time, re-testing after each change. This is the only way to be certain that you are making things better rather than worse.
